Customer care at Keddie

One of Keddie's most daring endeavors last summer was to organize weekly trips for 50 French and Belgian customers, who were brought on specially chartered planes to Southend Airport and from there to the Keddie store. Due to the rise in prices on the continent and the devaluation of the pound, prices in England immediately became extremely competitive. By hiring two people with knowledge of French and one with Flemish, Keddy was able to succeed in conducting this experiment.

It was interesting to hear about the tastes of visitors from the continent. They seem to be buying the most expensive coats, records, and woolen knitwear that England is famous for. And one woman went home loaded with 46 packs of tea. At the same time, one man brought four pounds of smoked salmon, a huge cupcake with candied fruits and raisins, and bottles of Coca-Cola to the plane for storage in the refrigerator. "I was surprised at how determined some of them were to spend the money," Clark, the company's representative, told me. "Over 400 such customers visited us this summer, and many of them assured that they would come again next year."

The Keddie company is quite typical for stores located outside of London. Its turnover ranges from 4.5 to 6.5 million rubles, which corresponds to an average of one and a half million sales per year. The busiest periods are Christmas, midsummer, and seasonal sales. People buy presents for Christmas. In summer, vacationers are added to the regular customers. Sales of old or seasonal stocks are held twice a year at very low prices to make room for new items, and everyone likes cheap things.

If I had come in my car, I could have parked it in the Caddy garage, and the company would have delivered my purchases directly to the car. I had a choice: to have a snack in a diner decorated very interestingly in the style of the Victorian era, or in the cafeteria of the store, where there is a simple menu, or to have a good lunch in a restaurant served by waitresses. I chose fruit juice, a meat casserole with vegetables, and an assortment of simple but perfectly acceptable cheese for the third. The food is not gourmet, but generally suitable.

Of course, I wasn't there, strictly speaking, as a buyer, although I succumbed to temptation and bought a wooden butterfly with flapping spotted wings for my child. If I were shopping, I would just walk through the departments until I got to, say, the ready-to-wear department for every day. Here, I would search among the hundreds of dresses hanging on hangers until I chose three or four that I liked for my size. The sellers would immediately help me make a choice or just move the purchases to the fitting room, which was completely covered with mirrors, so that I could try them on myself and evaluate how they look on me. If I hadn't bought the dresses in the end, I would have apologized and returned them to the saleswoman. If a choice had been made, they would have taken the dress from me, wrapped it in paper, put it in a colored bag and handed it to me at the cash register, where I paid the bill in cash or by check. Then it would be possible to take the dress home or, optionally, the company would send it for free directly to my apartment.

So it is with more expensive goods. Let's say that I chose furniture — a sofa and a couple of upholstered chairs to my liking. After sitting on various sofas and chairs, I would make a decision and show the upholstery I liked in the sample book. It is unlikely that I would have had enough money with me in banknotes or coins. Therefore, I would also write a check to my bank. Or I could sign a sales receipt so that the amount is credited to my account at the store. Actuellement, Melbet ne propose pas de bonus sans dépôt en Afrique. Avec le code promo melbet vous pouvez profiter d’un bonus de bienvenue pouvant atteindre 1 750 € + 290 Free Spins sur le casino en ligne. Pour obtenir le bonus de bienvenue, le 1er versement réalisé sur Melbet doit faire au moins 1 €. Une fois votre compte validé par le service client, vous recevrez un code d’activation. Il ne vous restera plus qu’à réaliser votre premier dépôt pour profiter pleinement de votre bonus de bienvenue.